Usages de l'innovation interactive

The analysis of uses of the nonconventional interactivity, suggested by the netart, / allows to seize a destabilized desire to act. Actually, the netsurfers assert an interactive posture according to hypermediatic standards. However, they are not restricted to react to the online proposals, they grope, looking for reference marks and engage in interpretations, criticisms, as well of technologies as of the situations of communication. They appreciate confusion which causes new competences or emotions in the numerical environment. Between the desire of the unknown and the requirement of reference marks, users find themselves in an ambivalence which puts in tension the interactive experiment. MOTS-CLÉS : usages, interactivité, netart, cadre de référence, besoin de repères, désir d’agir, émotions, critiques.